Onyx Festival

Brand Identity

For my graduation project, I chose to brand Onyx, an African-American Music annual festival taking place in Brooklyn, NY. When creating the festival's brand identity, I tried to reflect the wide range of music genres included in the program, and the variety of artists, live legends, and upcoming newbies, participating in the event. 

An eye-catching branding was chosen to emphasize the creative blow-up occurring when Hip Hop, Rn'B, and Soul meet. Additionally, elements that resonate with some hallmarks associated with the Afro-American culture were chosen.